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Country: GermanyCategory

Dynamic presentation

At this year's Kitchen Mile presentation at the Gut Böckel country estate, Miele will be placing its focus on avant-garde design elements. The exhibition area covering around 700 m² will be dominated by angles which add new perspectives to space. This generates a dynamism which will spill over to the products on display.

These include well-endowed dishwasher campaign models based on the current winner with Stiftung Warentest, Germany's leading consumer watchdog. Miele dealers can also participate in a re-run of the extremely successful CulinArt oven campaign which now encompasses Generation 6000 products. On the cooker hood front, the company will be presenting innovative interpretations of the headroom concept. The fast-growing induction market will see the launch of new models offering even greater flexibility as well as ones with a coloured glass ceramic screen. Built-in freezers and wine conditioning units round off the range for kitchen specialists. Last but not least, new applications offering greater convenience, safety and energy efficiency under the smart home umbrella heading will also be on show.

The exhibition at Gut Böckel (Rilkestraße 18, D-32289 Rödinghausen) runs from September 13 to 19 and is open to dealers each day from 9 h until 19 h (9 h until 14 h on Friday).