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Country: GermanyCategory

High-end built-in kitchen appliances increase turnover

Miele reports new record turnover: The world's leading manufacturer of premium domestic appliances achieved sales of EUR 3.04 bn in the 2011/12 financial year which ended on June 30, 2012. This corresponds to an increase of 3.1%. "This growth in sales is even more positive than it first appears given the continuing inclement economic backdrop in many of our important markets", says Olaf Bartsch, Director of Finances, Controlling and Administration. "Current growth is above all driven by Germany, Austria, China and the US", Bartsch continues. On its German home market, Miele grew by 5.5%; Germany's share of total Miele turnover now stands at 30.2%.

High-end built-in kitchen appliances lead

Across product groups, high-end built-in kitchen appliances, in particular, experienced above-average growth. The radiance of the Miele brand as well as the appliances' high-end appeal, quality and sophisticated design are reasons for this growth. Only recently, consumers in Germany, Austria, Portugal, Belgium and the Netherlands once again voted Miele 'Most Trusted Brand' of domestic appliances. In the brand ranking managed by GfK, Germany's leading market researchers and other partners, Miele came in third in the 'Best Product Brand' category (behind only Apple and Nivea). With a comprehensive line-up of premium electrical appliances for the kitchen, laundry care and floorcare, the Miele Group is already market leader in many instances in the top price segment.
In the field of laundry technology, Miele Professional scores with the fastest commercial heat-pump tumble dryers on the market. On the domestic side, tumble dryers, ovens, steam ovens, cooker hoods and refrigeration products demonstrated above-average growth. In all these categories, Miele's growing market success is not least attributable to sophisticated flagship models.

A further highlight during the past financial year was the international IFA trade show held in Berlin. The world's fastest fully integrated dishwasher with a cycle time of only 17 mins. and the fasted non-induction hob unit on the market were just two of the head-turning products on display. Miele also chose IFA to present the world's first solar-heated tumble dryer. This machine draws the heat for drying clothes from a stratified storage tank which, in principle, could also provide other appliances with hot water. In the field of laundry care, no other manufacturer has a comparable range of products aimed at exploiting the electricity-saving benefits of a hot-water fill, a real-time display of water and electricity consumption and cost-saving variable electricity tariffs. The latter is known under the buzzword SmartGrid and is now also available on dishwashers. This allows energy costs to be further reduced. 

Key foreign markets continue to grow

Strong impetus towards expansion is also coming from Asian markets such as China and Hong Kong. Miele is represented in 47 countries through its own sales subsidiaries around the world and in a further 50 through distributors and importers. In more than 60 major cities around the globe, elegant showrooms referred to as Miele Galleries bring the Miele brand experience to life.