1. DE
  2. |
  3. EN

Exciting venue for pleasure and quality

Less than 10 months after the ground-breaking ceremony, Miele has now opened its doors in grand style in Austria's capital: In the new Miele Gallery in Vienna, consumers, dealers, architects and property developers can experience the world of the Miele brand first-hand in an exquisite area covering 670 m². In total, Miele has invested EUR 10 m in this new brand embassy on the Vorarlberger Allee – presenting the entire gamut of products in elegant ambience.

Two active kitchens, each covering 120 m², offer the ideal stage for cookery courses, show cooking events by star-spangled chefs, presentations of new products and further events revolving around cuisine and the kitchen. 'Our new Miele Gallery is a sophisticated meeting place for connoisseurs of quality and stylish pleasure' claims Martin Melzer, Managing Director of Miele Austria.

Mr. Melzer welcomed some 450 invited guests, including the co-proprietors and Managing Directors Dr. Markus Miele and Dr. Reinhard Zinkann to the ceremonious opening. There, they witnessed highlights such as the Vienna State Ballet Company, a sneak preview of the musical 'Cats', soon to return to Vienna, as well as culinary specialities by high-class chefs such as Sohyi Kim. TV personality Dr. Barbara Rett acted as compere.

Miele is showcased in more than 50 major cities the world over in its own Miele Galleries – with impressively staged product and event worlds exuding elegance conveying a sense of value, local flair and emotional appeal. Following the Miele Gallery in Salzburg, which opened in 2007, the Gallery in Vienna is the second exquisite showroom run by the tradition-steeped German company in Austria; Miele is the market leader when it comes to major domestic appliances.