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Business of design week

The Business of Design Week in Hong Kong has developed into the most significant design and brand event in Asia over recent years. From 28 November to 3 December 2011, Germany's creative industries and brands participated in this event under the motto "Brand New Germany".  And Miele was also involved.

Dr. Markus Miele, who was guest speaker, personally presented the brilliant white built-in appliances of the 'Urbane' series on stage. The visitors were then given the opportunity to be spoilt with professionally prepared coffee and experience for themselves the high quality and exclusiveness of the latest machine generation at the Miele café, which was specifically built for the Business of Design Week event.

With a streamlined design and a white glossy finish, the 'Urbane' series fits in perfectly with modern and minimalistic living spaces. The 'Urbane' series makes a clear statement of distinction and elegance which currently cannot be found anywhere else on the market. The design was inspired by contemporary, cosmopolitan life in large cities such as Hong Kong, New York, Tokyo, Berlin and London.